A few years ago, the CEO of A&F made these comments, "Candidly, we go after the cool kids." They also do not make higher than a size ten. This controversy has reared its ugly head again years later and the CEO rebutted his old comments on Facebook saying his company is “completely opposed to any discrimination, bullying, derogatory characterizations or other anti-social behavior.”
I'm sorry, those two things can't be true. You can't, as an adult, characterize high schoolers as "cool" as your primary market. Especially not when this is you:
It isn't cool to bully. Ever. But as an adult, it's a complete character flaw. I don't know why anyone, size two or otherwise, would want to pay for these overpriced clothes. Personally, I'm a scent person, and I cannot go near that store because it smells so vile.
Truthfully, I feel for the CEO. Not because he made these ridiculous statements, but because he clearly believes them. He believes cool kids have more value to him, and therefore, is still stuck in high school. Let me say one more thing. My son went to Great America yesterday and rode the roller coasters with his "handicapable" friend, who is blind. They got to go to the head of the line. That's cool!
He also spends part of lunch talking to another friend who has cerebral palsy and you know what?? My son is WAY cooler than you'll ever be, Mr. CEO. He knows what matters at 17-years' old. How sad that you don't.
And FYI, you're a little portly yourself, dude, so you might want to tone down the fat hate. Oh, and FYI, in the US, size 14 and up make up 67% of the buying population, which only leaves you 33% as POSSIBLE customers (minus the size 12s) and that might not be a great business plan for stock investors. Just sayin'
